Our Expertise

Competitor Analysis

Being able to access information about your competitors, and see how you are performing in relation to them, is an important part of any business strategy.

Business Competitor Analysis

This type of Business Competitor Analysis helps you identify your strengths and weaknesses and gives you a far more detailed picture of how you are performing in both traditional and digital media.

Competitive Intelligence and Analysis

Through comprehensive media measurement Cloud Media Insight are able to provide Competitive Intelligence and Analysis which gives you an insight into your competitors marketing tactics and levels of performance across all media platforms; online and offline. It’s this level of competitor analysis and understanding which can then inform how you shape your own marketing strategy, to ensure your efforts are focussed in the right areas and have the best possible chance of delivering the desired results.

Insights gained from Competitor Analysis

Our Competitor Analysis reports cover traditional and digital media and can be designed to suit the specific business goals of any business. Using the reports we create, our clients are able to:

  • Improve reputation management and learn from competitors’ mistakes
  • Gain a greater share of voice across all media
  • Identify third party influencers including NGOs, pressure groups and industry authorities
  • Connect with online influencers and forge new relationships
  • See which websites favour which brands in their sector