Meet the team

Matthew West


Matt was Managing Director of Mantra International for over 18 years, before re-branding the media analysis and evaluation company to Cloud Media Insight in 2012.

A highly-experienced analyst and fellow of AMEC, Matt's first account was with Royal Mail Group, where he received three consecutive 'First Class Supplier' awards.

Matt's expertise lies in providing insightful commentary on media data, giving clients a clear picture of their brand's performance across traditional, digital and social media.

Fun fact: Matt collects Doctor Who memorabilia

Brian Moore

Senior Advisor

Brian founded media evaluation company Mantra International in 1990, becoming a Senior Advisor after the company re-branded to Cloud Media Insight in 2012.

He previously held the role of Group Product Marketing Manager at Philips PTI and spent 5 years working as a Marketing and Business Systems Director at BT.

Brian is a member of the CMI, CIM, CIPR and CPD, and is a Past Master of the City of London, Guild of Public Relations Practitioners.

Fun fact: Brian has an interest in classic cars

Andy Hodkinson


Before its re-brand to Cloud Media Insight, Andy was part of the senior management team at Mantra International for 15 years. He started out within the IT team before moving into media evaluation and account management.

A highly-experienced analyst and project coordinator, Andy's first clients included The Body Shop and AXA insurance. He has since developed expertise in the financial, mobile communications and energy sectors, meeting client needs for UK, Pan-European and international language capabilities.

Fun Fact: Andy is a wannabe F1 driver

Rachel Rowsell


Rachel was part of the senior management team at Mantra International for 13 years before becoming a Director after the re-brand to Cloud Media Insight. She joined the industry as a media analyst before moving into account management.

Rachel has gained a wealth of experience in analysis and client management through leading large client accounts for Royal Mail, HM Revenue & Customs and The Co-operative. She has particular expertise in the financial services and mobile communications sectors.

Fun Fact: Rachel enjoys property design and interiors in her spare time

Jonathan Debrick

Account Manager

Jonathan joined the Cloud Media Insight team in January 2013 and is an experienced Media Analyst and Account Manager.

Specialising in the insurance, consumer and retail sectors, Jonathan's expertise lies in interpreting media data from both traditional and social media outlets to help clients gain a clear picture of their marketplace.

Jonathan is a newly appointed member of the Guild of Public Relations Professionals and is currently studying for a degree in Psychology through the Open University.

Fun Fact - Jonathan collects and restores Japanese 'Transformers' toys

Omar Khattab

Business Development Manager

Omar joined Cloud Media Insight after completing a Master's Degree in Financial Engineering and Risk Management at the University of Essex. Prior to this, he worked as a Commercial Banking Analyst for the Arab Bank.

With strong research skills and excellent attention to detail, Omar's expertise lies in analysing quantitative and qualitative media data to improve the effectiveness of marketing campaigns.

Omar also specialises in analysing and evaluating media coverage in Arabic for clients who operate in the Middle East.

Fun fact: As a former drummer, Omar's keyboards have a short lifespan

Natasha Davies

Account Manager

Natasha joined the Cloud Media Insight team as an Account Manager in 2015. Prior to this she spent a number of years working in analytical positions at financial firms including Suffolk Life and the Royal Bank of Scotland.

With experience in customer-facing roles, Natasha's expertise lies in monitoring and interpreting traditional and social media data to help clients measure their performance against competitors and spot market trends before they even begin.

Fun fact: Natasha holds a degree in art and specialises in dark fairy-tale illustrations and portraiture